I’m Jacob Jolliffe. I started VERNOST with Michael Potter after years of wanting to build a clothing brand of my own. This has been a dream for a long time, and First Form is where we’re starting.

VERNOST means love. The name matters to me. I wanted something with a meaning I could stand behind, because this is a brand I want to spend years building.

We’re at the beginning. There’s a lot to learn and plenty of work ahead, but we’re serious about getting the clothes and the details right.

When you choose VERNOST, you’re helping turn something I’ve imagined for years into something real. Every order helps us take the next step towards that dream. We want to earn that support through what we make and how we look after the people who choose us.

Jacob Jolliffe
Co-founder, VERNOST